relationware CRM – Pharma
The relationware CRM Applications Suite for Pharma is a best of the breed solution to integrate all customer-facing business processes to effectively manage customer relationships from prospect to profit. It delivers a pure internet solution to bring together the relationships that power your enterprise for profitable business by integrating customers (Internal and external) channels and service to effectively manage customer relationships – from prospect to profit. It comprises of the following:
- Basic Work Reporting Module with Expense Transactions and related Reports.
- Sales Target & Analysis Module
- Segmentation Targeting Module
For the sales force it will provide an easy interface to enter daily work transactions like inputs given, orders taken, propose and report activities. It will simplify the collection of primary / secondary sales by stockist. It has the ability to generate customer wise product wise contribution ad also provide a detailed analyses of sales & activities.
For the managers it will provide on-line information of all the activities of the field sales force in the form of territory wise field daily reports, territory wise field sales reports, joint work report – calls, customer wise remarks, behavioural development coaching requirements for team members, core customer data territory wise and data integrated hierarchy wise division wise, to name a few.
The marketing team will be enabled by territory reports on product wise potential and customer contribution, product wise which will be a guideline for allocation of marketing budgets and activity planning. Among other things, it will also enable the marketing team to get specific inputs on customer wise products detailed and inputs distributed. Information on all the activities that were planned and completed will be available at the fingertips.